Of Wonderful Moments
Dive In To it
Paris of the west
a unique world-class destination
of elegance and bohemian allure
The exact origin of when San Francisco was first called the “Paris of the West” is difficult to pinpoint, as it likely emerged gradually over time through various references and comparisons. However, the nickname gained popularity and became more commonly used during the late 19th and early 20th centuries.
During this period, San Francisco experienced significant growth and development, and its architecture, cultural scene, and bohemian lifestyle drew comparisons to European cities like Paris. The city’s vibrant arts and literary community, along with its stunning architecture and scenic beauty, contributed to the romantic allure of the comparison.
Today, San Francisco’s fashion scene is a testament to its legacy of elegance and innovation, blending edgy designs with timeless sophistication, much like the city itself.
Our
PURPOSE
Rooted in the bohemian essence of the city, our designs challenge conventions and celebrate individuality. We draw inspiration from the diverse tapestry of San Francisco’s vibrant streets, infusing our collections with an eclectic fusion of cultures, art, and subcultures. Through our bold curations, we empower individuals to express their inner rebels and embrace their distinct personas with unwavering confidence. Our garments are an artful rebellion, defying conformity and transcending trends, as we redefine elegance on our own terms.
We embrace the avant-garde spirit of San Francisco while weaving an aura of elegance into every stitch. As pioneers of fearless fashion, we redefine the boundaries of style, forging a new path that combines edginess and sophistication for the modern iconoclast. We honor sustainability as a guiding principle, championing mindful craftsmanship and ethical practices. Each piece is meticulously crafted to withstand time, ensuring longevity, and minimizing our ecological footprint in this ever-changing world.